BEGIN:VCALENDAR VERSION:2.0 PRODID:-//hacksw/handcal//NONSGML v1.0//EN CALSCALE:GREGORIAN BEGIN:VEVENT DTEND:20150616T223000Z UID:5ed06d84a9cc7 DTSTAMP:20200528T190348Z LOCATION:VPD LL101A DESCRIPTION:

Information provision\, which is a common behavior-change strategy\, is only effective if the information is credible. \; Infectious disease prevention messages that rely on the germ theory may fail to persuade people who are unfamiliar with microbes. \; \; A novel program in rural Pakistan augments conventional hygiene by demonstrating with microscopes that microbes exist. \; Through a randomized evaluation\, we show that this program leads to strong and lasting hygiene and health improvements for participants and their children\, while instruction alone does not. \; Adherence to traditional medicine\, which offers another\, non-pathogenic disease model\, may undermine learning by strengthening prior beliefs about hygiene. \; We show that hygiene and health improve less for believers in traditional medicine\, while the intervention modestly weakens traditional beliefs. \; These results suggest that traditional and modern medical beliefs are substitutes in this situation and that traditional medicine may exacerbate the burden of infectious disease.

URL;VALUE=URI:https://cesr.usc.edu/seminars/learning_hygiene_and_traditional_medicine-1431618965 SUMMARY:Learning\, Hygiene\, and Traditional Medicine DTSTART:20150616T210000Z END:VEVENT END:VCALENDAR